LongMCDSeptember 8, 2026

Matrix Asset Advisors on McDonald's Corporation

Thesis

Matrix initiated a new partial position in McDonald's as the shares traded near a 52-week low. The fund views the company's historical financial performance as resilient, supported by a franchise model in which approximately 95% of restaurants are owned by franchisees and McDonald's collects rent, royalties and licensing fees. The business generates significant cash flow and has paid a dividend every year since its first dividend in 1976. Investor concerns around weaker customer traffic, inflation's effect on consumer spending and price competition have pressured the shares. Matrix believes McDonald's can work through these near-term challenges and views the lower valuation and 2.8% dividend yield at its purchase price as attractive.

We believe the company will work through these near-term issues
Matrix Asset Advisors — Capital Markets Commentary and Quarterly Report: 2nd Quarter 2026

Key risks

  • Weaker customer traffic.
  • Inflation reducing consumer spending.
  • Price wars within the restaurant industry.

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