LongBKNGJune 30, 2026

Polaris Capital Management, LLC on Booking Holdings Inc.

Thesis

Polaris added Booking Holdings after Middle East conflict headlines and an AI-related selloff pressured the shares. The manager viewed the decline as an overreaction rather than a deterioration in the company's long-term opportunity. Booking remains a leading online travel platform with exposure to continued global travel growth. The selloff therefore created what Polaris considered an opportunistic entry into a high-quality business with durable long-term demand drivers.

this overreaction created an opportunistic entry point into a business we believe to be well positioned for long-term global travel growth.
Polaris Capital Management, LLC — Second Quarter 2026 Global Equity Composite Commentary

Key risks

  • Geopolitical conflict disrupts global travel demand
  • AI changes the competitive dynamics of online travel distribution
  • Global travel growth slows

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